Digital Marketing Trends for 2012
The coming year promises much in terms of online marketing and digital marketing trends in 2012 can now be identified.
Philippines is going through a very interesting time in this area with more and more companies seeking a position in the Internet. The expansion of the computers in Philippine homes and more recently the growth of access via mobile devices such as digital marketing puts a levy to businesses of all sizes. We have seen increasing interest from small entrepreneurs to start their participation in online marketing, and it certainly will be one of the trends for 2012. Therefore, it is increasingly important to pay attention to trends in 2012 not to lose the the train online marketing.
Major trends in digital marketing in 2012
Small and medium enterprises adopt definitely the digital marketing
Marketing on the Internet was already a trend, no doubt, the problem is that many companies seem to have ignored it and now are having to chase the lost time. The presence of small and medium entrepreneurs in our courses on digital marketing is growing, fighting for space with students of marketing and advertising have always been the majority in this type of training. The trend is that small businesses in 2012 finally surrender to digital media, which should cause a significant increase in demand for this type of service and industry professionals.
Online presence with more engagement in social media
In the wake of the revolution of social media companies will increasingly seek to engage in their online actions. Actions to strengthen brand should have a structure which allows greater engagement of the public by creating a relationship of trust between the company and its audience. The trend in social media marketing in 2012 is a growing search for companies with a prominent place in the Philippine media friendly as Facebook, Twitter and even Orkut.
Social Media Optimization
Marketing on social networks will increasingly depend on relevant content and this seems to be the biggest problem for companies in Philippines. The passive marketing on social networks no longer effective and the trend is that the public will be increasingly demanding. The trend is that the SMO will gain a status close to that currently has SEO in search marketing. Even the search engines are already using the criterion of relevance to consider the information in social networks.
Increased cost of sponsored links
More and more companies are seeking in a new digital marketing channel for the dissemination of its products and services. Thus, the trend for 2012 is that the cost of sponsored links have a high return in relation to this year since the space remains the same, but more and more advertisers seeking to advertise on this channel. This trend should be even more significant considering that many companies have not mastered the techniques to use AdWords and thus force an unnecessary high prices by keyword. Google thanks.
SEO increasingly refined
With the rising costs of sponsored links, SEO techniques should be more in evidence than ever. At the same time, Google has increasingly sophisticated algorithm in its search for answers more relevant and current. The last change in Google’s search algorithm exactly. As a result, the tendency of search marketing in 2012 is becoming increasingly sophisticated with professionals struggling not only to obtain good positions in search engine pages of responses but also to maintain the positions already conquered.
Mobile Marketing in high
Following a strong trend worldwide, the trend is that digital marketing in Philippines in 2012 turn to mobile marketing to reach a public increasingly connected via mobile devices like smartphones and tablets. The research points to a record sale for this Christmas leaving smatphones creating a new target audience to be reached. The reduction of prices of tablets next year should let the market even higher.
Geolocation
The digital marketing campaigns based on principles of geolocation will become increasingly common in Philippines due mainly to the expansion of the mobile devices. Companies may request authorization for its customers to send messages when they were within their area of activity among other strategies as well as popular out there and that would be required to be seen here too. Foursquare’s success here has already stirred the curiosity of some companies in this type of campaign.
{ 8 comments… read them below or add one }
I totally agree that it’s vital for everyone to begin to have some sort of social media in their lives. I believe the more klout you have so to speak online can later on be used to help with any amount of things. Whether it’s finding a job, monetizing your hobbies, or making a full-time living online. Great write up!!
The trend is not surprising. The move today is really geared towards mobile computing, supported by the great power of social media tools and marketing. Great list, nevertheless.
I agree! The digital marketing trend today has been growing than ever. Despite the recent Google Panda updates, as well as the most recent Google algorithm changes, the Philippines has braced its way towards the most amazing innovations via the Net. It’s awesome to know that more and more Filipinos are discovering the rich wonders of the web. We are getting more at par with the other countries that use the internet as a way of life. Good thing that we are still making a balance out of the digital innovations and the human touch.
the factors you mentioned attuned to social media where even small-biz clients are starting to jump on the bandwagon of internet marketing. Nice piece of article.
deiville.info – Consumerism Brands Awareness, Social Media Strategy and Internet Marketing
The internet has indeed affected a lot of small and medium enterprises everywhere. Getting the right exposure via social media definitely give you and your company an edge since the internet is almost a “necessity” to a lot of people over the world.
Great forecasts! If I might just add something, I think Pinterest will be really big this 2012. I’ve been seeing a lot of buzz around it and it might surpass Tumblr.
We’ve surely gone a long way…digital advertising-wise
Blogging has totally altered traditional media and there surely will be much more different improvements…
I’m always looking for the trend of everything as it helps me in looking for the future. These trends give me a lot of insights and hints on the things that I must do to increase the progress of my blog. Well, this is really a great help for me. Thanks for sharing.