As we all know, facebook is the largest social networking site while LinkedIn is the largest professional network in the internet.
Here are some reasons why more companies/recruiters are using facebook for their businesses instead of using LinkedIn.
1. More engaged: Companies can create a fan page for recruitment and career. The recruiters interviewed stated that interesting content on these pages lead to comments, discussions and more personal interactions.
2. This is where the action is: Recruiters realize that few students and recent graduates do not act effectively on Linkedin as they are more active on Facebook. So it makes more sense to connect with these people where they are actually.
3. It is the largest social network: Facebook offers a large audience, with more than 800 million unique users compared with LinkedIn which has a base of 120 million.
4. There is no extra monthly fee: Facebook is free to all members and does not require a premium account to use certain features.
5. Like the button: It is extremely easy to integrate the Facebook button Like anything, then it is easier to integrate the site of recruiters and also the vacancies available.
6. It is better for the brand: Recruiters report that tend to use LinkedIn for recruiting. However, when it comes to brand communication and vague, especially with students and early career professionals, many said they use Facebook.
7. It’s FREE: Facebook allows companies to come up special content such as quotes, videos, pictures, and a search of all vacancies through the Fan Page. This wide range of tools that allows a company presents itself as an attractive employer.
