Digital Marketing Trends for 2012

The coming year promises much in terms of online marketing and digital marketing trends in 2012 can now be identified.

Philippines is going through a very interesting time in this area with more and more companies seeking a position in the Internet. The expansion of the computers in Philippine homes and more recently the growth of access via mobile devices such as digital marketing puts a levy to businesses of all sizes. We have seen increasing interest from small entrepreneurs to start their participation in online marketing, and it certainly will be one of the trends for 2012. Therefore, it is increasingly important to pay attention to trends in 2012 not to lose the the train online marketing.

Major trends in digital marketing in 2012

Small and medium enterprises adopt definitely the digital marketing

Marketing on the Internet was already a trend, no doubt, the problem is that many companies seem to have ignored it and now are having to chase the lost time. The presence of small and medium entrepreneurs in our courses on digital marketing is growing, fighting for space with students of marketing and advertising have always been the majority in this type of training. The trend is that small businesses in 2012 finally surrender to digital media, which should cause a significant increase in demand for this type of service and industry professionals.

Online presence with more engagement in social media

In the wake of the revolution of social media companies will increasingly seek to engage in their online actions. Actions to strengthen brand should have a structure which allows greater engagement of the public by creating a relationship of trust between the company and its audience. The trend in social media marketing in 2012 is a growing search for companies with a prominent place in the Philippine media friendly as Facebook, Twitter and even Orkut.

Social Media Optimization

Marketing on social networks will increasingly depend on relevant content and this seems to be the biggest problem for companies in Philippines. The passive marketing on social networks no longer effective and the trend is that the public will be increasingly demanding. The trend is that the SMO will gain a status close to that currently has SEO in search marketing. Even the search engines are already using the criterion of relevance to consider the information in social networks.

Increased cost of sponsored links

More and more companies are seeking in a new digital marketing channel for the dissemination of its products and services. Thus, the trend for 2012 is that the cost of sponsored links have a high return in relation to this year since the space remains the same, but more and more advertisers seeking to advertise on this channel. This trend should be even more significant considering that many companies have not mastered the techniques to use AdWords and thus force an unnecessary high prices by keyword. Google thanks.

SEO increasingly refined

With the rising costs of sponsored links, SEO techniques should be more in evidence than ever. At the same time, Google has increasingly sophisticated algorithm in its search for answers more relevant and current. The last change in Google’s search algorithm exactly. As a result, the tendency of search marketing in 2012 is becoming increasingly sophisticated with professionals struggling not only to obtain good positions in search engine pages of responses but also to maintain the positions already conquered.

Mobile Marketing in high

Following a strong trend worldwide, the trend is that digital marketing in Philippines in 2012 turn to mobile marketing to reach a public increasingly connected via mobile devices like smartphones and tablets. The research points to a record sale for this Christmas leaving smatphones creating a new target audience to be reached. The reduction of prices of tablets next year should let the market even higher.

Geolocation

The digital marketing campaigns based on principles of geolocation will become increasingly common in Philippines due mainly to the expansion of the mobile devices. Companies may request authorization for its customers to send messages when they were within their area of ​​activity among other strategies as well as popular out there and that would be required to be seen here too. Foursquare’s success here has already stirred the curiosity of some companies in this type of campaign.

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